This is the site of Brant M Cebulla. Pretty awesome.

Welcome to my site.

You'll find subpar blogs, a yawn-inducing portfolio and an unremarkable bio.

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The markup on wine from country to country

The most expensive markup in the world is South African wines sold in Thailand, where they have a “sin tax”, taxing imports on goods like alcohol, cigarettes and more.

Vivino’s wine scan data: The usefulness of where and what

If an association like Wines of Argentina wanted to know what counties in the United States consumed a low and high percentage of Argentine wines, Vivino has that data

Five-star rating systems: Do they work?

Five star rating systems made popular by companies like Yelp, TripAdvisor and Amazon, get their fair share of criticism. Do the systems work?

What’s a good Fran (CrossFit) time?

Based on data from the CrossFit Open, here’s the time you should get on Fran based on how much you can clean & jerk and how well you can do pull-ups.


Hi, I’m Brant Cebulla. I live and work in San Francisco, CA. Here’s my recent scoop:

  • I founded Scalero, an email marketing consultancy and SaaS product.
  • I am an alum of Vivino, the world’s best wine app and largest marketplace. I helped the company scale from 5 to 25 million users, 600 thousand to 1.5 million monthly email clicks.
  • I only attend schools with bear mascots. I’ve got an MBA from the Haas School of Business at the University of California, Berkeley. I have a BA in Environmental Studies from the University of Montana.


+ 3 = 5


I have subnormal skills and questionable expertise in the following areas:

  • Startups
  • Email marketing / CRM
  • Web development
  • International teams
  • User acquisition
  • Information sciences

Check out some projects I’ve been involved in →


I founded Scalero, an email marketing consultancy and SaaS product. We help growing companies scale and make the most the email lists, driving results through better design, code and implementations.


I’ve worked for Vivino since 2014, helping the company establish itself in San Francisco, grow its user base to over 30 million, and build its ecommerce business into a global wine retail powerhouse.

Ballpark Vote

I created a website called, a site that allows Oakland A’s fans, Bay Area residents, and citizens who take interest in land use planning to vote where they believe the A’s should build a new ballpark.