Cebul.la
Hi, I’m Brant Cebulla. I live and work in San Francisco, CA. Here’s my scoop:
- I founded Scalero, a lifecycle marketing consultancy, in 2019. We have great clients including Notion, Figma, Resy, Peerspace, The Farmer’s Dog and more.
- I worked at Vivino from 2014-2019, the world’s largest wine app and marketplace.
- I only attend schools with bear mascots. I have an MBA from the Haas School of Business at the University of California, Berkeley. I have a BA in Environmental Studies from the University of Montana.
Blogs
I worked at Vivino and had access to great data: billions of wine ratings and reviews. I wrote a few blogs around 2018-2019, talking through some of this data and its potential. Since then, Vivino has expanded how it shares these kinds of insights with the wine industry.
I scraped the CrossFit open around 2013-2014, and published a number of blogs. I got a fair amount of traffic from Reddit when I first published these, and a lot of Google SEO traffic. Since then, many other sites and tools have published data around these CrossFit workouts, so they have lost a bit of relevance in the last 10 years.